Graphic Design

Illinois State University Career Services Digital Media Intern Position Designs

Personal, Client, and Educational Design

Motion Graphics

Career Services Motion Graphic Display

Client
Illinois State University Career Services

Year
2024

Objective
The purpose of this project was to create a dynamic motion graphic for Career Services’ digital displays, aimed at capturing student attention and promoting career resources available on campus. The design needed to be visually engaging, concise, and aligned with Career Services' branding, while effectively communicating key messages to students in high-traffic areas.

Concept & Inspiration
This motion graphic was inspired by the need for efficient, modern communication tools in a fast-paced campus environment. The concept centered around bold typography, smooth transitions, and vibrant visuals that would resonate with a diverse student audience. The design ensures that students walking past the digital displays can quickly grasp the core message within seconds.

Design Elements

  • Color Palette: Career Services’ signature red and white, with accents of neutral tones for a cohesive and professional appearance.

  • Typography: Bold sans-serif fonts for readability at a distance, with animated text for emphasis on key points.

  • Motion Effects: Smooth transitions and subtle animations, such as fades and slides, to maintain visual interest without overwhelming viewers.

  • Visuals: Incorporates icons and simple graphics to highlight topics like resume help, career fairs, and internship opportunities.

Execution
Using Adobe After Effects, I designed and animated the graphic with a focus on clarity and engagement. Each scene transitions seamlessly to the next, ensuring the message flows smoothly. The final product was optimized for horizontal digital displays, ensuring crisp visuals and fluid motion.

Conclusion
This motion graphic project demonstrates my ability to combine design and animation to create impactful visual communications. By aligning with Career Services’ goals and branding, the piece effectively engages students and reinforces the department’s commitment to supporting their career journey.

Career Services Instagram Motion Graphics

Client
Illinois State University Career Services

Year
2023-24

Objective
This series of motion graphics was designed to enhance Career Services’ presence on Instagram, engaging students with dynamic and visually appealing content. The graphics aimed to promote career resources, upcoming events, and key services while maintaining alignment with the department's branding and tone.

Concept & Inspiration
The motion graphics leverage vibrant animations, bold typography, and Career Services’ signature colors to capture attention on Instagram’s fast-paced platform. Each piece was created to convey information concisely while encouraging interaction and engagement from the student audience.

Design Elements

  • Color Palette: Red and white as primary colors, consistent with Illinois State University branding.

  • Typography: Modern sans-serif fonts for clarity and professionalism, animated to highlight key messages.

  • Motion Effects: Smooth transitions, fades, and pop-up animations to keep the content visually engaging.

  • Visuals: Simple yet impactful graphics and icons to support the messaging.

Execution
Using Adobe After Effects, I created each graphic with the goal of balancing creativity and clarity. The animations were optimized for Instagram’s feed and story formats, ensuring high-quality visuals that resonate with the platform's audience.

Conclusion
These motion graphics successfully blend design and animation to create impactful digital content for Instagram. By aligning with Career Services’ goals and branding, they serve as an effective tool for connecting with students and promoting valuable career resources.