Objective:
To engage Illinois State University students in a social media campaign that encourages them to explore and share their career aspirations. By participating in the contest, students gain the opportunity to be featured on Career Services' social media channels, win prizes, and connect with the Career Services director. This contest aims to inspire students to think critically about their career paths and increase awareness of Career Services’ support in achieving these goals.

Concept & Inspiration:
This campaign is designed to be motivational, echoing the supportive message of Career Services’ “Your Future Starts Here” theme. The visual design is inspired by a retro, energetic style to appeal to a student demographic. The contest structure leverages social media engagement by encouraging students to submit videos about their career goals, fostering a sense of community and competition among peers.

Design Elements:

• Color Palette: Red and beige tones to stay consistent with Illinois State University’s branding and add a warm, inviting feel.

• Typography: Bold, impactful fonts to grab attention and clearly convey the contest details, aligning with the motivational tone of the campaign.

• Imagery & Icons: Speech bubble icons and social media symbols are incorporated to reflect the interactive nature of the contest, creating a visually engaging experience.

• Layout: A structured but playful layout that guides students through the contest details, qualifications, and submission guidelines in an organized way.

Execution:
The design highlights key information like the contest dates, prizes, and participation guidelines. The eye-catching headline, “Who Do You Want to Be?” is prominent to engage viewers instantly, while detailed guidelines are provided in a mock-up phone screen, making it visually appealing and easy to follow. The use of speech bubbles encourages students to view the contest as a conversation with Career Services, reinforcing the theme of support and exploration.

Conclusion:
This social media contest design combines motivation with practical information, making it easy for students to participate and engage with Career Services. By blending brand-aligned colors, bold text, and interactive icons, the flyer effectively promotes Career Services as a key resource for students’ career journeys and builds a stronger online community around career development.