Objective:
To create promotional materials for a Career Exploration event in partnership with Rivian, aimed at engaging students interested in careers focused on climate, conservation, and community. The objective was to align the design with Rivian’s brand while emphasizing the themes of sustainability and community involvement.

Concept & Inspiration:
Inspired by Rivian’s commitment to environmental innovation and sustainability, the design adopts Rivian’s signature yellow to create brand consistency and reinforce the partnership’s credibility. The materials aim to convey an approachable, educational tone, encouraging students to explore career paths in green technology and community-focused roles. The choice of colors and layout reflects both ISU’s academic professionalism and Rivian’s modern, eco-conscious image.

Design Elements:

• Color Palette: Predominantly yellow, reflecting Rivian’s brand color, complemented by neutral tones to maintain readability and focus on the event details.

• Typography: Clean, modern fonts to appeal to a younger audience and ensure readability, with emphasis on key terms like "Climate," "Conservation," and "Community" to highlight the event’s themes.

• Imagery: Subtle nature and environmental imagery to reinforce the focus on sustainability and conservation without overshadowing the text.

• Layout: Structured and spacious to guide viewers’ eyes from one section to the next, creating a seamless flow of information.

Execution:
The promotional material integrates Rivian’s branding seamlessly while highlighting ISU’s involvement, emphasizing the collaborative nature of the event. Each section of the flyer is designed to focus on specific aspects of the career exploration event, such as the topics covered and opportunities for networking with Rivian professionals. The Rivian yellow serves as a visual anchor, ensuring immediate brand recognition.

Conclusion:
This project successfully aligns Rivian’s brand with Illinois State University’s commitment to student career development. By using Rivian’s distinctive yellow and focusing on eco-friendly themes, the design encourages students to consider careers that contribute to sustainability and environmental stewardship.