Objective
The objective of this project was to design an elegant and inviting baby shower invitation for Kassidi Franzen. The design needed to reflect a warm and celebratory tone, aligning with the "Baby in Bloom" theme, and include all key event details in a clean and easy-to-read format.

Concept & Inspiration
Inspired by the theme "Baby in Bloom," I focused on a minimalistic yet sophisticated approach that combined soft floral elements with clean typography. The goal was to create a design that felt modern, approachable, and celebratory, capturing the essence of the event.

Design Elements

• Color Palette: A mix of warm neutrals and subtle floral tones to convey elegance and warmth.

• Typography: A combination of clean sans-serif and delicate serif fonts for readability and sophistication.

• Layout: Balanced design to highlight the event's key details, such as the date, time, location, and RSVP information.

Execution
Several design options were presented to the client, incorporating different floral arrangements, font combinations, and layouts. After reviewing the options, the client selected the final design that was then mocked up for presentation. The chosen design was produced with attention to detail to ensure the print quality reflected the event’s importance.

Conclusion
This project allowed me to combine my passion for event-themed design with client collaboration, resulting in a beautiful invitation that set the tone for a memorable celebration. The process also demonstrated my ability to provide versatile options and adapt designs to the client’s preferences.