Objective:
To create a vibrant and engaging flyer that promotes Illinois State University Career Services' social media presence. This piece aims to increase student engagement across Career Services' digital platforms by providing a convenient and visually appealing way to connect through QR codes.

Concept & Inspiration:
The design takes inspiration from the large neon sign outside Career Services that reads, "Your Future Starts Here." This sign, with its bold, welcoming message, served as a visual and conceptual guide for the flyer, embodying the spirit of opportunity and accessibility that Career Services offers to students. The flyer was crafted to reflect this energy, using bold colors and inviting elements that make it easy for students to take the next step toward their future by connecting online.

Design Elements:

• Color Palette: Dominant red and white, aligning with Illinois State University’s branding, while adding energy and visibility to the flyer.

• Typography: Bold and modern fonts inspired by the neon sign's impactful message, ensuring the call to action is clear and compelling.

• Imagery: QR codes for each social media platform, accompanied by platform icons for instant recognition and ease of access.

• Layout: Organized with a balance of visual interest and functionality, incorporating playful social media icons that guide the viewer’s eye.

Execution:
Each social media platform is represented by a QR code, making it effortless for students to connect with Career Services. The "Join us on Social Media" headline echoes the inspirational feel of the neon sign, inviting students to start their journey with Career Services online. The flyer’s bold design reinforces the message that Career Services is an active, accessible resource for students’ futures.

Conclusion:
This flyer combines inspiration from Career Services’ physical presence with a modern, digital approach to reach students. By making social media connections easy and aligning with the motivational theme of “Your Future Starts Here,” the flyer captures the purpose of Career Services in helping students take confident steps toward their careers.